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“Is Social Media

the Most Relevant

Public Relations Tool

in Latin America?

Examining PR in Colombia and Peru"

By Carolina Herrera Carranza

Hofstra University

Fall 2016

Meet the Participants

Darío Vargas

Senior Partner,

Dattis

Juan David Tous

Communications and PR Manager,

María Esteve

Managing Director,

Llorente & Cuenca

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