top of page
“Is Social Media
the Most Relevant
Public Relations Tool
in Latin America?
Examining PR in Colombia and Peru"
​
By Carolina Herrera Carranza
Hofstra University
Fall 2016
Bogota
Most developed city of Colombia and business capital.
Congreso Iberoamericano
Iberoamerican Congress of Social Media takes place in Colombia
Colombia
One of the most successful campaigns to re position Colombia as a country
Edelman Colombia
Edelman opens its doors in 2015, in the capital of the country
llorente y cuenta calombia
PRSSA Colombia
The first PRSSA Committee from Colombia attends a PRSsA Conference in the U.S.
Lima
Peru's capital with its contrasting landscape.
PRSSA Peru
PR practitioners members of PRSA
Peru screen usage
Usage of Social Media in Peru has been increasing in the last 5 years
1/2
bottom of page